Now Fresh dog food: composition, review, reviews, rating of Now Fresh food

Now Fresh Dog Food Review

Now Fresh dry dog food is produced in Canada by Petcurean Pet Nutrition. The official website is https://www.petcurean.com/ (in English), it provides information about the entire line of food (composition, recommended feeding rates, etc.). This food is suitable for holistic people.

Now Fresh food for cats is also available. The same company also produces food for cats and dogs under the brands Geather, Go!, Summit, Spike.

Composition of Now Fresh food

Let's look at the composition of Now Fresh food using the example of the Grain Free Large Breed Adult Recipe (for adult dogs of large breeds, grain-free). You can see it in the image below (click on the image to enlarge it for easier reading):

On the left is composition data from the manufacturer’s official website. On the right is the translation into Russian.

Sources of protein in the food are fresh turkey fillet, fresh salmon fillet, fresh duck fillet. Their percentages are not indicated, but since the composition does not contain ingredients very rich in plant protein, we can conclude that the main part of the 27% of protein indicated in the analysis is of animal origin, namely from the listed three ingredients.

Since the food is grain-free, the sources of carbohydrates are potatoes and peas (the main ones), as well as (additional) potato flour, tapioca, sweet potatoes, and lentils. All of these ingredients are considered better digestible than wheat and corn used in premium feeds.

Sources of fiber include flax seeds (also rich in fatty acids), pea fiber, apples, alfalfa, carrots, pumpkin, bananas, and broccoli. spinach, dried chicory root, etc. Moreover, these ingredients also contain various beneficial substances.

For some reason, the only sources of fat in the food are vegetable - rapeseed oil and coconut oil. They are stated to be preserved with tocopherols (essentially vitamin E).

Calcium carbonate is used in the food industry as a white food coloring (additive E170). Sodium chloride is table salt. Potassium chloride - salt. Vitamins and minerals - food supplements of vitamins and minerals (we will specify which ones in brackets, we will not list them again).

Taurine, DL-methionine, L-lysine are useful and necessary amino acids for the body. Glucosamine hydrochloride, chondroitin sulfate - beneficial for joints. Yucca Schidigera - helps get rid of the pungent odor of excrement. Dried rosemary is a natural antioxidant.

Various herbs and berries (except for those listed above) contained in the composition are sources of many useful substances. However, the amount of these additives in the feed is minimal, so the extent of their benefit is unknown.

Advantages and disadvantages

Among the advantages of Canadian Now food:

fresh meat is a source of protein;
does not contain grains;
rich in vitamins, minerals and other beneficial substances;
a natural preservative (tocopherols) is used;
quite common, you can buy it in many pet stores.

The disadvantages of this food can be considered:

quite high price (comparable to many analogues).

Vegetable ingredients and fats included

Of course, the analysis of Now Turkey food confirms its “grain-free” status. But instead of grain, the diet has other disadvantages - the composition clearly shows a “split” of plant components. For example, in addition to potatoes, of which there are already a lot (place No. 2 in the composition), this food also contains potato flour (place No. 10). This cannot but affect the overall rating and rating of NOW Fresh Grain Free Small Breed Recipe.

Legume sources of vegetable protein include peas (they are in the top five ingredients), some dried alfalfa and lentils.

As for the identified sources of fat, here we see canola and coconut oil, but for some reason there is no animal fat. In our opinion, it would clearly not harm this diet.

Now Fresh dog food - reviews

Now Fresh dry food for dogs has been sold in Russia for many years and is quite common. Therefore, reviews about these foods on the Internet are not uncommon; below we have collected several of the newest and most informative ones.

Reviews from veterinarians

Customer Reviews

Our dog has been eating Now Fresh weight control food with turkey, duck and vegetables for over two years. Everything was fine until ours disappeared from the online store where we bought it, and was never seen in local pet stores. As a result, I had to switch to GO! with turkey, from the same manufacturer. When looking for a replacement, we chose him because we didn’t notice much of a difference in the composition.

First Impression: Pros and Cons of NOW Fresh Grain Free Small Breed Recipe

When you pick up a package of NOW food with turkey, duck and vegetables for small breed dogs, the inscription “100% FRESH” immediately catches your eye. This marketing ploy leads the consumer to believe that the diet contains 100% fresh ingredients. In fact, on the package you can read the following statement: “Made with 100% fresh turkey, salmon, duck and coconut oil,” which translated means: “Made with 100% fresh turkey, salmon, duck and coconut oil.”

It is extremely useful to read the fine print in such cases, but, unfortunately, not all pet store buyers speak English and have sharp eyesight.

On the other hand, the manufacturer indicated truly valuable information on the packaging: it turns out that this food does not contain any rendered meat products, by-product flour, gluten, wheat, corn or soy (“0% rendered meats, by-product meals, gluten , wheat, corn or soy"). This is important and, of course, is one of the benefits of the NOW Fresh Turkey Diet for Small Dogs.

Price and where to buy

You can buy food of this brand in online pet stores:

"ZooPassage" (link):
Packaging 2.72 kg - from 1528 rubles;
Packaging 5.45 kg - from 2036 rubles;
Packaging 11.4 kg - from RUB 4,382.
"Old Farm" (link):
"ZooLand" Ekaterinburg (link).

Prices shown are current as of August 2021 and may change significantly over time. For the exact cost, see the pet store websites using the links above.

Now Fresh Dog Food Review

When compiling a list of holistic dog foods, we mentioned the Now Fresh brand, it’s time to take a closer look at it. This food is produced in Canada by Petcurean, which also produces the popular Go Natural food and Summit food, which we recently talked about.

Read about products from other brands:

Now feed composition

Let's look at the composition of Now Fresh food using the example of the option for adult dogs Grain Free Adult turkey, salmon, duck. The first ingredient is fresh turkey fillet, but the percentage is not specified. Since the food is grain-free, then instead of the typical rice, barley, etc. we see potato flour, peas and even apples. Whole dried eggs, pea fiber and five other ingredients stand before fresh lox and fresh duck fillet. Simply put, there are not many of the last two.

Walking further we see carrots, pumpkins, bananas, blueberries, cranberries, raspberries, etc. These are followed by various vitamin and mineral supplements, so if suddenly a whole set of vegetables, fruits and berries does not provide the dog with all the vitamins, then special food supplements (all of them natural) will do this.

Pros and cons of Nau food

Among the advantages of the food:

protein source is high-quality meat and eggs, not corn;
very rich composition (vegetables, fruits, berries and even herbs);
all necessary vitamins, minerals and other elements;
only natural ingredients;
widespread, buying food Now is not a problem.

high cost (you always have to pay for quality).

Some remarks

The appearance of taurine (No. 35) on the list surprises us. This means that animal sources of this amino acid are not enough here - in order to meet the standards, the manufacturer has to introduce it additionally. At the same time, getting taurine from food is not as important for dogs as it is for cats, because the canine body can synthesize it independently from glycine.

Much more confusing is the presence of the “Natural Flavor” ingredient in the diet (No. 6). Judging by the name, it is a natural flavoring of unknown origin, and it contains much more of it than the same salmon or duck.

Now FRESH contains prebiotics (dried chicory root). The abundance of fruits, berries and vegetables is also striking, but we doubt that they have any benefit, since they are added in very small quantities. Most likely, they can only serve as an additional source of fiber.

Now dog food - reviews

Review of Nau dog food, writes Tatyana. My dogs have been eating NOW for over four years now, mostly turkey based (for small breeds). Everyone looks great and is in excellent health. The only negative is that with the fall in the ruble exchange rate, food has become more expensive, just like all other imported products. But considering that the food is high in calories and that small dogs do not eat much, the prices are still reasonable.

Review of Now Natural holistic dog food, writes Polina. I fed my dog (Russian Toy breed) Purina Van, which I picked up from the supermarket. Then a friend called it bad and advised me to read about the classes of feed and look at the ingredients. It turned out that all that is available in a regular supermarket is the worst food, and the good ones are sold in pet stores.

I found the nearest one, asked the saleswoman, and she recommended Now natural as one of the best. In terms of price, it is much more expensive than Purina, but the 5.4 kg package lasts a long time. I compared the compositions from the packaging of the old food and the new one - like heaven and earth. But the most important thing is that the dog approves, eats with appetite.

Review of Now Fresh dog food, writes Ekaterina. Our Elf eats Nau for small breeds, feels great and has no problems. We tried something like Gou (with duck, it seemed), but it ate worse, we finished off the bag and returned to Nau. We decided not to experiment anymore, if the dog eats with pleasure and everything is fine, then why change anything.

Composition of Now Fresh dog food

If you look at the composition of any Now Fresh dog food, you will see that the grain in it is replaced with other carbohydrate components (for example, potatoes, peas), because no one has succeeded in making dry food completely without carbohydrates: it is technologically very difficult. Interestingly, the packaging of any brand product states fresh meat ingredients. And yet, the rating of these foods on our resource is average. Why?

The fact is that the freshness of meat products is not reflected in any way on the labels; there is only a short comment on the package - probably made for marketing purposes. If you look closely, most of the ingredients are represented by vegetables, fruits and other additives, and the fats in the food are vegetable (and not of animal origin). The basis of the food is such that it was not possible to give Now Fresh food too high a score, despite the reviews.

We understand that reviews, firstly, may not always be real, and secondly, the body of dogs, like people, is individual. However, we will be glad if you share your opinion about this brand or about a specific diet in the comments. Especially if your dog has already tried it.

As a plus, we note that the Nau Fresh brand is distinguished by a well-thought-out assortment and relatively hypoallergenic diet formulas (free of grain, gluten, beef and chicken). These properties of Now Fresh can help in choosing a diet for a dog with allergies.

If you haven't found the Now Fresh dog food review you're interested in, you can send us a request and we'll definitely tell you about it.

Conclusions about Nau food

Reviews about Now dog food are mostly positive; it’s rare that it’s not suitable for any dog (but it still happens). Considering this and its good composition, the Dai Paw website recommends this food as the main food for your dogs.

Now Fresh food price

Dry dog food Now Fresh 0.23 kg - from 230 to 300 rubles;
Now Fresh dry food for dogs 2.72 kg - from 1160 to 1860 rubles;
Dry dog food Now Fresh 5.45 kg - from 2165 to 2740 rubles;
Now Fresh dry food for dogs 11.35 kg - from 4480 to 5545 rubles.

*Price may vary slightly depending on option, store and other factors.

“Nau Fresh” food range for dogs

Now Fresh dry food for dogs is produced in Canada and is divided into three lines - for all breeds, for small breeds and large breeds. Each of them includes food for puppies, for adult dogs, and for older dogs. There is also food for animals that need weight control and loss, and finally, food for dogs whose stomachs are highly sensitive.

The food is available in a variety of packages, which is very convenient:

in small samples of 230 g;
in small packs of 2.72 kg;
in medium-sized bags of 5.45 kg;
in large bags of 11.35 kg.

NOW Fresh dog food (NOW Natural holistic)

Choosing dog food is a very important step for the owner. The health of your pet is the primary concern of a person who loves animals. And NOW Fresh dog food can rightfully be considered one of the most popular foods.

Dry food NOW Natural holistic 230 grams - from 200 rubles;
Dry food NOW Natural holistic 2 kg 720 grams - from 1500 rubles;
Dry food NOW Natural holistic 11 kg 350 grams - from 3500 rub.

Manufacturer information

This type of feed is produced in Canada. Exported to Russia by the official distributor in the North-West, LLC In-Retail . NOW FRESH is a formula for dogs of completely different breeds and ages.

All foods are distinguished by the fact that they are absolutely hypoallergenic and also do not contain chicken or gluten. For the most demanding owners, a formula has been developed that contains salmon, venison and even duck.

This recipe was developed by the Canadian company Petcurean, which began producing this line of products in 1999. Manufacturers compare each pellet of food to freshly prepared human food. This is a very high quality indicator.

The entire NOW FRESH line is grain-free food. Those who like to eat grains will like another type of food from this brand - GO!

Feed range

Nau is the ideal diet for your four-legged friend. In addition, it is possible to choose a truly suitable food for each dog. For this reason, choosing the best option for the physical characteristics of your pet is not difficult. It is allowed for puppies, nursing females, and old dogs.

There are two types of food - dry and wet. Both of them provide the pet with the necessary microelements and minerals as efficiently as possible.

The most popular types include:

Puppy food (for both small and large dog breeds), 5 kg 450 grams – RUB 4,613;
Food for controlling excess weight of an animal, 5 kg 450 grams – RUB 2,722;
For very small canines, 5 kg 450 grams – 2,818 rubles;
For dogs with a sensitive digestive system – 5 kg 450 grams – RUB 3,200;

In addition, there is a universal type of food (2 kg 720 grams - 2,061 rubles), which is suitable for absolutely any breed, with any characteristics. Manufacturers advise breeders to buy it.

Feed composition overview

NOW Natural holistic is a completely balanced diet for large breed puppies from 2 to 15 months. It contains no grains, artificial colors, growth hormone, soy or meat flour.

By purchasing this food, the owner can be sure that his pet is receiving high-quality protein from food, which is effectively and quickly absorbed in the dog’s body; balanced ratio of protein and fat; all the necessary prebiotics and probiotics.

It is important that the food contains a component necessary for healthy coat and skin, such as omega-3 and omega-6. It also helps to give elasticity to the internal tissues and muscles of the dog. Your pet will no longer feel deficient in any substance or mineral.

According to laboratory studies, the percentage of protein in the product is 29%, fat – 16%, and fiber – 2.5%. If we take the basic composition of the food “with turkey, duck and vegetables”, then it will be characterized by the presence of:

turkey meat;
potato flour;
peas, along with pea fiber for digestion, apple;
natural tomatoes and potatoes;
rapeseed oil, as well as natural flavoring;
specific coconut oil;
a variety of fruits, including blackberries, cranberries, and raspberries.

The food from this manufacturer contains 70% meat of any taste, 20% vegetables and fruits and 10% other useful substances.

All technically necessary synthetic additives are added in a minimum ratio and are as close as possible to natural components in their composition.

Advantages and disadvantages

The food has a number of positive characteristics. The number of negative reviews is noticeably less. And the main reason for this is the perfectly balanced ratio of beneficial microelements inside the feed.

Advantages

This food has many more advantages than disadvantages. More precisely, it has only one minus - its high price. The most famous advantages of this product include the following:

High protein content in the feed;
There is no grain component in any of the ingredients. Thanks to this feature, the animal does not gain weight, but receives only healthy carbohydrates;
The product is enriched with all useful ingredients. It contains a lot of fruits, vegetables, berries and herbs necessary for full growth;
There are no artificial substances among the product components. Only natural and only for the joy of owners and their pets;
The general availability of food is also a very significant thing.

Flaws

As noted earlier, the only disadvantages include the price component. Dry food of this brand can be found in 4 weight categories:

230 grams of product are usually purchased for testing.
A product weighing 2 kg can be purchased for 1,500 rubles. , it is suitable for owners of small breeds of dogs, as well as for those who like to travel.
Packages weighing 5 kg and above are purchased by those who already like this product.

Pros and cons of Now food

Among the advantages of the Canadian food Nau Natural are:

the role of protein source is assigned to high-quality meat ingredients and eggs;
in general, a very rich composition, replete with all kinds of fruits, vegetables, berries and even herbs;
Only natural fresh products are used in food production;
there is the necessary vitamin-mineral complex, micro- and macroelements;
food is widely available, there are no problems with its purchase;
Availability of diets for different breeds and ages.

Among the disadvantages of the food, it is worth noting its high cost, which is typical for the holistic class.

Why is this food better than others?

The main advantage of Nau dog food is its grain-free composition, which is especially useful for pets prone to allergies and overweight. Veterinarians also recommend grain-free nutrition for obese dogs, since a high grain content can only aggravate the situation. For example, in the Belcando and ANF holistic recipes you can find rice and oatmeal, and in the Earthborn Holistic you can find oats, whole barley and rice.

The main advantage of Nau dog food is its grain-free composition.

Another argument in favor of Nau food is that there is no beef among the meat ingredients used, which cannot be said about the American food Taste of the Wild.

Attention. Beef is the food that most often causes allergic reactions in dogs.

The Nau line of Canadian food includes diets for a wide variety of breeds and ages. Here you can find food for puppies, for adult and elderly dogs, for large and small breed pets, for dogs with a tendency to be overweight. For example, the range of Canadian food Orijen has only 5 diets, four of which are designed for all breeds.

Reviews from veterinarians and buyers about the food

In order not to make a mistake with their choice, owners often read reviews about the product, here are some of them:

Dmitry, the happy owner of a Maltose puppy, says:

“I faced the problem of choosing food even when the puppy was very small. First, I searched for a long time on the Internet for the ideal product and found Now Natural specifically for puppies. I am happy with this food to this day. The dog eats the food with pleasure and looks great.”

Owner of a five-year-old Toy Terrier dog, Ekaterina:

“I spent six months selecting the right food for my dog. I found the Now brand by accident in a store. My dog’s toilet problems immediately disappeared, his fur took on a healthier appearance, and his pet’s eyes stopped watering.”

Veterinarian Dmitry 7 years of work experience:

“Animals fed NOW Natural holistic food for a year begin to look and behave differently. Their appearance becomes healthier, the pets' mood noticeably perks up. I would recommend this food as a permanent food.”

As for the forums, there are many good reviews from them. For example, these: